Consider placing a copy of some of your common templates in your brand kit. You may use a particular template or layout repeatedly when creating emails, press releases or advertisements. Consider using your primary color as the background of your brand kit to emphasize the color scheme. This can help people working on different campaigns coordinate their colors and maintain consistency throughout the brand. When creating your brand kit, try to select a series of specific shades that you can use for your marketing campaigns and put small boxes of each color on a page of the kit. Choose your color paletteĬolor is an important part of a brand's design because it can help establish a mood, attract a customer's eye and separate it from other similar brands. Some brands may even create their font to distinguish themselves from other brands and add to their aesthetic. Consider choosing one to three fonts for your company to use and try to include examples of each on your brand kit. Using a consistent font or series of fonts across all communication mediums can give a uniform feel to a brand and may look more professional, which may increase the number of people interested in the product. Related: How To Design a Logo in 12 Steps 2. Try to include an example of your logo and any acceptable variations in your brand kit to function as a reference and help people create promotional materials with the most recent, high-quality version of your logo. Logos are often the primary way customers identify a brand, making them important to include in promotional and press materials. Include your logoĪ logo is a small icon that represents a particular brand. Here are some steps you can follow to create a brand kit: 1. Related: How To Create a Brand for Your Business in 11 Steps How to create a brand kit Brands with uniform marketing and communication materials often can: They also can ensure particular brand content follows appropriate guidelines, even if the people creating the content work far away from each other. Why is a brand kit importantĪ brand kit is important because it allows you to share information about brand components and standards quickly with other employees at your company. They usually include common design elements, such as logos, color schemes and typography. Brand kits usually are one or two pages and provide a quick reference that employees of a company can use to maintain consistency across marketing projects when creating advertisements and promotions. What is a brand kit?Ī brand kit is a short guide that contains the basic brand elements of a company, so people making marketing campaigns can easily find them. In this article, we discuss the importance of brand kits and explain how to create one effectively for your sales or marketing team. Knowing what elements to include in a brand kit can help you create more compelling marketing materials and may improve your kit's effectiveness. One way organizations maintain their brand identities is by creating a brand kit to share with employees. A consistent marketing image may increase a consumer's awareness of a company and improve sales or reputation.
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